Success Story: Silver Recruiting of Virginia & Richmond Window
Background
Silver Recruiting of Virginia is a specialized talent acquisition firm focused on placing high-performing sales professionals and brand ambassadors. Over the past five years, we’ve partnered closely with Richmond Window, the Central Virginia affiliate of Renewal by Andersen—widely recognized as one of the top replacement window brands in the country.
The Challenge
When we first met with Richmond Window, the company had revenues of $10 million: seven or eight salespeople, a sales manager, and the owner, Page Ewell. The sales team worked entirely on commission, which raised concerns about retention and performance. Without a steady stream of qualified leads, even the most talented salespeople would struggle to succeed.
The Solution
Mr. Ewell assured us that Richmond Window was committed to providing consistent, high-quality leads—and he delivered. With that confidence, Silver Recruiting began sourcing and placing candidates who were not only skilled in sales but also resilient, coachable, and motivated by growth opportunities.
We focused on:
- Recruiting individuals with strong interpersonal skills and entrepreneurial drive
- Providing realistic expectations about commission-based compensation
- Ensuring cultural fit with Richmond Window’s values and leadership style
The Results
The partnership flourished. Richmond Window expanded dramatically, growing from a handful of salespeople to:
- 40+ sales professionals in the Richmond office
- 15+ sales professionals in the newly opened Roanoke location
Silver Recruiting has proudly placed
over 30 team members in the Richmond office alone. While some have moved on to other opportunities, many have stayed and thrived—several rising through the ranks into leadership roles.
One standout success story is
Adriane Brooks, who began as a salesperson and is now
Vice President of Sales. Her journey exemplifies the kind of long-term impact our recruiting strategy can have.
Impact
This case study highlights the power of strategic recruiting in a commission-based sales environment:
- Retention: Our placements have shown strong tenure and advancement.
- Growth: Richmond Window’s sales force has grown more than sixfold.
- Trust: The foundation of this partnership was built on mutual trust and shared goals
Silver Recruiting of Virginia is proud to have played a key role in Richmond Window’s transformation and looks forward to continuing this successful collaboration.
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